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Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). Pricer AB's share price for the quarter that ended in Jun. 2026 was kr3.36. Pricer AB's Shares Outstanding (EOP) for the quarter that ended in Jun. 2026 was 163 Mil. Therefore, Pricer AB's market cap for the quarter that ended in Jun. 2026 was kr549 Mil.
Pricer AB's quarterly market cap
declined
from Dec. 2025 (kr678 Mil) to Mar. 2026 (kr467 Mil) but then
increased
from Mar. 2026 (kr467 Mil) to Jun. 2026 (kr549 Mil).
Pricer AB's annual market cap
increased
from Dec. 2023 (kr1,274 Mil) to Dec. 2024 (kr1,915 Mil) but then
declined
from Dec. 2024 (kr1,915 Mil) to Dec. 2025 (kr678 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Pricer AB's Enterprise Value for Today is kr689 Mil.
Pricer AB (OSTO:PRIC B) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Pricer AB Market Cap Related Terms
Pricer AB Market Cap Historical Data
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The historical data trend for Pricer AB's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Business Equipment & Supplies subindustry, Pricer AB's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pricer AB Market Cap vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Pricer AB's Market Cap distribution charts can be found below:
* The bar in red indicates where Pricer AB's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Pricer AB's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pricer AB (OSTO:PRIC B) has a Market Cap of kr682 Mil as of Jul. 19, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Pricer AB and its competitors. According to the industry distribution chart, Pricer AB ranks #2124 out of 3093 companies in the Industrial Products industry, placing it in the top 68.7%.
Is Pricer AB's Market Cap too high?
Pricer AB's current Market Cap is kr682 Mil. Based on the distribution chart, Pricer AB ranks #2124 out of 3093 companies in the Industrial Products industry, which is below the industry midpoint. Overall, Pricer AB has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Market Cap compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #2124 out of 3093 companies for Market Cap. This places Pricer AB in the lower half of its industry. The industry median Market Cap is 269.55. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for an Industrial Products company?
The median Market Cap among Industrial Products companies is 269.55, based on 3,093 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median Market Cap is 269.55 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current Market Cap is kr682 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (OSTO:PRIC B) is currently considered Modestly Undervalued. The stock's GF Value™ is kr4.63, compared to a current price of kr4.18 — trading 9.8% below its estimated fair value. The current Market Cap is kr682 Mil. Pricer AB's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Pricer AB (OSTO:PRIC B), the current Market Cap is kr682 Mil as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pricer AB (OSTO:PRIC B) Overvalued in 2026?
Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued.
The current stock price of kr4.18 is trading 9.8% below its estimated GF Value™ of kr4.63.
GuruFocus considers Pricer AB to be Modestly Undervalued.
Key valuation signals for OSTO:PRIC B:
Market Cap: kr682 Mil
GF Value™: kr4.63 vs. price of kr4.18 (9.8% below fair value)
No single metric tells the full story. See the OSTO:PRIC B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
74GF Score
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Market Cap is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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